Lionel Messi

Leo Messi enjoys the Internet with Ooredoo

Our Brand Ambassador

Since 2013 we have worked with Leo Messi to make a difference in communities around the world. Messi, star forward for Barcelona FC and the Argentina National Team is the world's greatest football player…

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I'm very happy to be working with Ooredoo as we share the same idea that practical steps make a difference. When I visit sick children in hospital, I realize the positive impact that public figures can have. It’s exciting to partner with a global group like Ooredoo, who can help to extend our Foundation work into new markets, to support communities that need help and support young people to have the best chance to make their dreams come true.

Lionel Messi

About Lionel Messi

Lionel “Leo” Messi is our global brand ambassador to support our vision of enriching people’s lives around the world.

Messi, star forward for FC Barcelona and Argentina National Team, is the world’s greatest football player and has won four consecutive FIFA Ballons d’Or, breaking records in football history. Inspired by Ooredoo’s commitment to making a difference in communities around the world, Messi has become an exclusive global brand ambassador for Ooredoo. In this role, he will be supporting Ooredoo in various programmes to increase the life chances of young people in the Middle East, North Africa and South-East Asia to help them fulfill their hopes and dreams.

The Leo Messi Foundation, which Messi founded in 2007, has a track record of funding initiatives, both large and small, to help children in at-risk situations related to health care and education development. As part of the partnership, the Leo Messi Foundation will develop and sponsor projects to stimulate human growth and development across Ooredoo’s markets in the Middle East, North Africa and Southeast Asia. These youth sometimes have to fight hard to reach their dreams, and both Ooredoo and the Leo Messi Foundation will work to support them achieve their full potential.

Ooredoo chose to work with Lionel Messi because we believe that Football is a shared passion that unites youth in all our countries and that the greatest athletes can play an incredible role in inspiring and enriching young people to make the most of their life chances. All of our markets have a large youth population, and Leo Messi is a hero to young people from Jakarta through to Doha. Our new brand ambassador shares our belief in human growth and our conviction that all young people should be given the best life chances, and we’re proud to be working with him.

 

The Leo Messi Foundation

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The Leo Messi Foundation, which Messi founded in 2007, has a track record of funding initiatives, both large and small, to help children in at-risk situations related to health care and education development. As part of the partnership, the Leo Messi Foundation will develop and sponsor projects to stimulate human growth and development across Ooredoo’s markets in the Middle East, North Africa and Southeast Asia. These youth sometimes have to fight hard to reach their dreams, and both Ooredoo and the Leo Messi Foundation will work to support them achieve their full potential.

In Argentina, Messi’s home country, the Leo Messi Foundation is involved in various projects such as helping to fight Chagas Disease with medicaments and prevention, rehabilitating the Children Public Hospital in Rosario, and maintaining several schools across the country. In Barcelona, Messi’s second home town, the Foundation has built two children’s playgrounds and entirely rehabilitated the surgery unit of German Trias “Can Ruti” hospital. The Foundation is also providing scholarships for training of doctors who specialize in childhood cancer treatment and pediatrics. Beyond, the Leo Messi Foundation is in process of initiating Social Projects in countries outside Argentina and Spain.

The Leo Messi Foundation website

 

Mobile Health Clinics

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We teamed up with the Leo Messi Foundation in May 2013 to offer Mobile Health Clinics across our global footprint. The initiative officially launched in 2014 in Barcelona and we pledged to reach more than 2 million young people in Algeria, Indonesia, Myanmar and Tunisia by 2016.

The clinics travel to rural and remote communities to provide free medical treatment, share nutritional advice and distribute vitamins. They play an educational role, teaching parents and children about the importance of a healthy lifestyle and of disease prevention. These are lessons which will stay with them for the rest of their lives.

Where do the clinics operate?

 

Stand for Good

#StandForGood: Messi and the kids do wonders with Ooredoo - Full story

Our winners meet Lionel Messi in Barcelona!

 
 

Following on from the remarkable success of Ooredoo’s “Simply Do Wonders” advertising campaign with Lionel Messi, the company launched “Together We Do Wonders”, a sequel to the award-winning campaign, which again featured Ooredoo’s Global Brand Ambassador, Lionel Messi.

Ooredoo’s new commercial received its world premiere at a special event in Barcelona, attended by Lionel Messi; Waleed Al Sayed, Group Deputy CEO, Ooredoo, and other senior Ooredoo executives. It was held in parallel with the GSMA Mobile World Congress event taking place that week.

The commercial, which features the same young cast as the previous film, plays on Ooredoo’s key themes of teamwork, technological skills and striving to do your best.

This time around, as well as highlighting the possibilities that technology can bring, Ooredoo also used the campaign to showcase its global CSR initiatives and its support for sport across its footprint.

As part of the campaign, Ooredoo has launched a dedicated micro-site with an online strategy game, “Stand for Good”, at www.standforgood.com. The game asked players to digitally “capture” a football pitch in locations across Ooredoo’s footprint, and then asked them to hold the pitch for 12 hours in order to be entered into a draw to win a return flight to Barcelona to meet Messi and watch him play.

As well being able to enjoy the online game, players also had the opportunity to champion some of the key community projects supported by Ooredoo, such as the Mobile Health Clinics in Indonesia, Myanmar, Algeria and Tunisia in partnership with the Leo Messi Foundation.

Speaking at the launch event in Barcelona, Waleed Al Sayed, Deputy Group CEO, Ooredoo, said: “Our first campaign encouraged young people to ‘simply do wonders’ – to be the best they could be, which is something we hope to inspire across our footprint. Our new ‘Together We Simply Do Wonders’ campaign aims to inspire young people to help those in need, and support sport for the less fortunate. We’re very proud to continue our great work with Leo Messi, and thank him for his on-going support for our initiatives.”

Lionel Messi, football star and Ooredoo Global Brand Ambassador, said: “The Leo Messi Foundation is pleased to work with Ooredoo on a wide range of programmes to support people around the world, and I’m delighted this new campaign enables fans to make a contribution to and raise the profile of these efforts.”

During the campaign, around 780,000 users visited Ooredoo’s http://standforgood.com, and more than 14,000 players took part, with 1,320 pitches successfully held.

Four football fans from across Ooredoo’s footprint had the chance to meet sporting hero and Ooredoo brand ambassador Leo Messi in Barcelona recently, as Ooredoo’s successful “Stand For Good” competition concluded.
The young sports fans received the opportunity after winning Ooredoo’s online strategy game “Stand For Good,” which asked players to digitally “capture” a football pitch in locations across Ooredoo’s footprint and then hold the pitch for 12 hours.
The four winners, who came from Palestine, Oman, Qatar and The Maldives, were rewarded with a trip to meet Leo Messi in Barcelona, Spain.
In addition, the winners had the chance to see Messi in action in a match in Barcelona the next day.

 

Simply Do Wonders

The full story with Ooredoo and Leo Messi
The winners meet Messi

During the World Cup 2014, Ooredoo launched its first-ever global campaign with Messi as it reached out to football fans and social media enthusiasts across its footprint in Asia, the Middle East and North Africa.

The campaign sought to showcase the skills and aspirations of young people around the world and included an international commercial featuring the football skills of Leo Messi and a host of young local talents from across Ooredoo’s global footprint.

The campaign aimed to inspire children to realise their dreams while highlighting how with Ooredoo support they can overcome the challenges ahead of them. It had a major social media element and a microsite www.SimplyDoWonders.com, which encouraged young people to upload videos of their football “street skills” to an Instagram account with the hashtag #MeetMessi.

The campaign gained high viewership across a range of Pan-Arab, local, Asian and international channels during FIFA World Cup 2014 and it was screened during all matches on Bein Sport. The best local entries were shared on a dedicated Facebook page and featured on the website, www.simplydowonders.com, and the winners received an all-expenses-paid trip to Barcelona to meet Leo Messi and see a major football match.

Visit the campaign website

Results Included:

• 12.5 million views – one year on, making it the most watched ad to come from this region.  Viewing figures were also particularly strong in Indonesia, Qatar, Algeria and Kuwait.

• #1 – SocialBakers named Ooredoo’s website became number one in terms of engagement for the telco industry in July as the campaign was airing

• 500,000 views – The dedicated campaign website experienced high volumes of traffic

• 110,000 engagement & 130,000 new fans – Ooredoo increased its digital interactions on twitter and facebook respectively  

• Top 10 viral videos – the TV Commercial was ranked among the top ten viral videos in the world during the 2014 FIFA World Cup

 

Inspired? Connect with Messi on social media, and click to learn more about the impact he makes in collaboration with Ooredoo.
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