Lionel Messi

Our Brand Ambassador

Since 2013 we have worked with Leo Messi to make a difference in communities around the world. Messi, star forward for Barcelona FC and the Argentina National Team is the world's greatest football player…

Page Thumb

I'm very happy to be working with Ooredoo as we share the same idea that practical steps make a difference. When I visit sick children in hospital, I realize the positive impact that public figures can have. It’s exciting to partner with a global group like Ooredoo, who can help to extend our Foundation work into new markets, to support communities that need help and support young people to have the best chance to make their dreams come true.

Lionel Messi

About Lionel Messi

Lionel “Leo” Messi is our global brand ambassador to support our vision of enriching people’s lives around the world.

Messi, star forward for FC Barcelona and Argentina National Team, is the world’s greatest football player and has won four consecutive FIFA Ballons d’Or, breaking records in football history. Inspired by Ooredoo’s commitment to making a difference in communities around the world, Messi has become an exclusive global brand ambassador for Ooredoo. In this role, he will be supporting Ooredoo in various programmes to increase the life chances of young people in the Middle East, North Africa and South-East Asia to help them fulfill their hopes and dreams.

The Leo Messi Foundation, which Messi founded in 2007, has a track record of funding initiatives, both large and small, to help children in at-risk situations related to health care and education development. As part of the partnership, the Leo Messi Foundation will develop and sponsor projects to stimulate human growth and development across Ooredoo’s markets in the Middle East, North Africa and Southeast Asia. These youth sometimes have to fight hard to reach their dreams, and both Ooredoo and the Leo Messi Foundation will work to support them achieve their full potential.

Ooredoo chose to work with Lionel Messi because we believe that Football is a shared passion that unites youth in all our countries and that the greatest athletes can play an incredible role in inspiring and enriching young people to make the most of their life chances. All of our markets have a large youth population, and Leo Messi is a hero to young people from Jakarta through to Doha. Our new brand ambassador shares our belief in human growth and our conviction that all young people should be given the best life chances, and we’re proud to be working with him.

 

The Leo Messi Foundation

Foundation Thumb

The Leo Messi Foundation, which Messi founded in 2007, has a track record of funding initiatives, both large and small, to help children in at-risk situations related to health care and education development. As part of the partnership, the Leo Messi Foundation will develop and sponsor projects to stimulate human growth and development across Ooredoo’s markets in the Middle East, North Africa and Southeast Asia. These youth sometimes have to fight hard to reach their dreams, and both Ooredoo and the Leo Messi Foundation will work to support them achieve their full potential.

In Argentina, Messi’s home country, the Leo Messi Foundation is involved in various projects such as helping to fight Chagas Disease with medicaments and prevention, rehabilitating the Children Public Hospital in Rosario, and maintaining several schools across the country. In Barcelona, Messi’s second home town, the Foundation has built two children’s playgrounds and entirely rehabilitated the surgery unit of German Trias “Can Ruti” hospital. The Foundation is also providing scholarships for training of doctors who specialize in childhood cancer treatment and pediatrics. Beyond, the Leo Messi Foundation is in process of initiating Social Projects in countries outside Argentina and Spain.

The Leo Messi Foundation website

 

Mobile Health Clinics

Mobile Clinic Thumb

We teamed up with the Leo Messi Foundation in May 2013 to offer Mobile Health Clinics across our global footprint. The initiative officially launched in 2014 in Barcelona and we pledged to reach more than 2 million young people in Algeria, Indonesia, Myanmar and Tunisia by 2016.

The clinics travel to rural and remote communities to provide free medical treatment, share nutritional advice and distribute vitamins. They play an educational role, teaching parents and children about the importance of a healthy lifestyle and of disease prevention. These are lessons which will stay with them for the rest of their lives.

Where do the clinics operate?

 

Simply Do Wonders

The full story with Ooredoo and Leo Messi
The winners meet Messi

During the World Cup 2014, Ooredoo launched its first-ever global campaign with Messi as it reached out to football fans and social media enthusiasts across its footprint in Asia, the Middle East and North Africa.

The campaign sought to showcase the skills and aspirations of young people around the world and included an international commercial featuring the football skills of Leo Messi and a host of young local talents from across Ooredoo’s global footprint.

The campaign aimed to inspire children to realise their dreams while highlighting how with Ooredoo support they can overcome the challenges ahead of them. It had a major social media element and a microsite www.SimplyDoWonders.com, which encouraged young people to upload videos of their football “street skills” to an Instagram account with the hashtag #MeetMessi.

The campaign gained high viewership across a range of Pan-Arab, local, Asian and international channels during FIFA World Cup 2014 and it was screened during all matches on Bein Sport. The best local entries were shared on a dedicated Facebook page and featured on the website, www.simplydowonders.com, and the winners received an all-expenses-paid trip to Barcelona to meet Leo Messi and see a major football match.

Visit the campaign website

Results Included:

• 12.5 million views – one year on, making it the most watched ad to come from this region.  Viewing figures were also particularly strong in Indonesia, Qatar, Algeria and Kuwait.

• #1 – SocialBakers named Ooredoo’s website became number one in terms of engagement for the telco industry in July as the campaign was airing

• 500,000 views – The dedicated campaign website experienced high volumes of traffic

• 110,000 engagement & 130,000 new fans – Ooredoo increased its digital interactions on twitter and facebook respectively  

• Top 10 viral videos – the TV Commercial was ranked among the top ten viral videos in the world during the 2014 FIFA World Cup

 

Inspired? Connect with Messi on social media, and click to learn more about the impact he makes in collaboration with Ooredoo.
top