Partnering with Champions

Our Sponsorship with Paris Saint-Germain

Ooredoo began its partnership with Paris Saint-Germain in September 2013, working together to develop youth and community support across Ooredoo's footprint in the Middle East, North Africa, and Southeast Asia.

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“Paris Saint-Germain and Ooredoo both have set high goals in reaching audiences around the world. This sponsorship will enable us to reach out to new Paris Saint-Germain fans in markets with large youth populations that follow and play football. We also look forward to using our global reach to give back to communities through our shared community coaching programme.”

Nasser Al-Khelaifi,
President, Paris Saint-Germain

About Paris Saint-Germain

About Paris Saint-Germain

Paris Saint-Germain has a rich history and aims to become one of the world’s leading football clubs. It is constantly reaching out to new markets, is committed to developing the full potential of communities, and is also passionately connected to its fans. It enjoys ever-increasing popularity across all of Ooredoo’s markets. Its success on and off the pitch has seen it steadily build a strong fan base across the world, and this will continue to grow.

Three years ago, Paris Saint-Germain set itself the goal of becoming a global sports brand by embodying in everything it does and in all its communications the values of elegance, excellence and respect that are associated with Paris whose name its brand so proudly bears.

French champions, and quarter-finalists in the UEFA Champions League during the 2014 season for the second consecutive year, the first stages of the club's project bear witness to its aim to join the very top flight European clubs. Paris Saint-Germain is very active in the media sector, particularly through PSG TV, available on the Internet in 3 versions (French, English and Spanish), and PSG.fr published online in 8 versions which attracts a total of 15 million page views and 1,5 million one-off visitors on average per month (with over 18% from overseas). Paris Saint-Germain is the top-ranked French club on social networks with over 20 million fans and followers (club, teams and players combined).

A Partnership Built on Mutual Confidence

A Partnership Built on Mutual Confidence

We believe that young people should be given a full range of life chances, so that they have the opportunity to grow and reach their potential. We work with key partners who are champions in their field, because this provides us with a strong connection with young people, and a platform to help them achieve their ambitions.

“Football brings people together from all nations and all walks of life, and we have found a great sponsorship partner in Paris Saint-Germain. Through our talks with the club, we have come to know them as a team that is keen on bringing football to new markets, committed to developing communities and is passionately connected to their fans. We share these values, and look forward to a long and mutually-beneficial partnership with Paris Saint-Germain.” H.E. Sheikh Abdulla Bin Mohammed Bin Saud Al Thani, Chairman, Ooredoo.

 

Our Impact: Paris Saint-Germain and Ooredoo Football Academy

Our Impact: Paris Saint-Germain and Ooredoo Football Academy

Ooredoo and Paris Saint-Germain have also joined forces to offer a global community football coaching programme ‘the Paris Saint-Germain Academy by Ooredoo’, which is run by Evolution Sports Academy. This is an innovative community coaching programme that creates life opportunities for youth across Ooredoo’s footprint in the Middle East, North Africa, and South East Asia.

The coaching clinic programme is part of the two group's shared approach to encouraging healthy lifestyles and supporting young people's ambitions and aspirations.

The coaching clinics are designed to create life opportunities for young people. Ooredoo brings qualified coaches and Paris Saint-Germain training programmes to its markets. A focus is to reach out to underserved communities and support youth in these communities.

The clinics were launched in Qatar where Paris Saint-Germain’s top coaches Sacha Lizambard and Benjamin Houri taught football-related skills to more than 200 children. The clinics are being rolled-out across all of Ooredoo’s global markets and have already seen great success in Qatar, Tunisia, Oman, the Maldives and Algeria.

Watch the Paris Saint-Germain Academy videos in Maldives, Oman, Qatar, Tunisia, and Algeria

Fans Do Wonders

Ooredoo's “Fans Do Wonders” campaign is the largest international media campaign a Paris Saint Germain partner has ever executed. The campaign channelled the talent of the team's players alongside the enthusiasm of their fans as Ooredoo looked to deploy the power of football to inspire the next generation.

With the campaign Ooredoo reached out to football fans across its markets in the MENA region and Southeast Asia, developing special local editions of the campaign which featured people or traditions of the different countries within its footprint.

The innovative campaign features Paris Saint-Germain’s top players: forward Zlatan Ibrahimovic, defenders Thiago Silva and David Luiz, midfielders Blaise Matuidi and Lucas Moura connecting with young fans around the world from the team's parc-des-princes stadium,

In a global 60-second spot, fans use their mobile devices to send messages of support to the football stars.

"Fans Do Wonders" built on the unprecendented success of Ooredoo's "Simply Do Wonders" campaign to reach more than a record breaking 13 million people.

In addition, Ooredoo received:

  • More than one million visits to the dedicated website
  • 126,000 new fans on the group Facebook page
  • 24,000 mentions on Twitter
  • In Tunisia the localised advert became the most watched video for a local brand with close to one million views

15 winners won a trip to Paris to watch a Paris Saint-Germain match and attend a training session. Top messages, which were selected by Ooredoo and Paris Saint-Germain have also been displayed at the Paris Saint-Germain stadium on the teams LED banners during matches.

Visit the campaign website

Paris Saint-Germain Handball Academy by Ooredoo

Paris Saint-Germain Handball Academy by Ooredoo

The Paris Saint-Germain Handball Academy by Ooredoo was launched in Qatar in July 2015. The academy programme was launched as part of the two group's shared approach to encouraging healthy lifestyles, introducing young people to new sports and supporting young people's ambitions and aspirations.

The academy offered young people the opportunity to participate in a handball training session led by Paris Saint-Germain coaches on the same court that the team had been practising on earlier that week.

The Paris Saint-Germain handball team were in Doha for a pre-season training camp and visited the academy to meet the children as well as offering picture and autograph opportunities.

Watch the video of the
Paris Saint-Germain Handball Academy

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