Ooredoo Continues to Enhance Mobile Content Offering, following Successful Launch of mJams Music Streaming App in Myanmar
Ooredoo has today announced a group strategic agreement with digital consumer technology company Mobimedia International to launch a full suite of mobile consumer services across its footprint in the Middle East, North Africa and Southeast Asia.
The agreement follows the two companies’ successful collaboration in launching the mJams Music Streaming app in Myanmar earlier this year.
Ooredoo anticipates strong demand for the mJams app in other markets, particularly given the rich library of content available, tailored to a wide range of tastes.
The mJams app provides a convenient and high-quality way for customers to enjoy the latest local and international music directly from their handset. With just a smartphone, customers can access any song from mJams’ library of music and playlists and, by deploying the service over Ooredoo’s world-class mobile data networks, the mJams app delivers an incredible listening experience.
With real time data aggregation, mJams’ content is constantly optimised to reflect the trends and tastes of its users, creating a nationwide database of the most popular music.
Waleed Al Sayed, Deputy CEO, Ooredoo Group, said: “We are constantly looking for ways to enhance our digital customer experience and this partnership with Mobimedia International will add a wide range of consumer services and apps to our portfolio. The mJams Music Streaming app generated a fantastic response in Myanmar when we launched it earlier this year, because it is designed to bring an incredible range of music and amazing listening experience to customers in emerging markets. We anticipate similarly positive responses to some of the other upcoming services.”
David van Herwaarde, CEO, Mobimedia International, said: “We are proud to be working with Ooredoo in Myanmar, having launched mJams in-market in April, and look forward to continuing our work together as we grow the presence of our services in the Middle East and North Africa. Ooredoo’s superior networks and excellent customer experience ensures that innovative applications receive the support they need to thrive.”
Mobimedia International has music content agreements with some of the biggest providers in the world, including Universal Music, Sony Music, Warner Music Group as well as a fast-growing list of local content labels.
mJams is Asia’s fastest-growing music streaming application, and the collaboration with Ooredoo provides an important opportunity for Mobimedia International to expand the reach of its services into fast-growing Middle Eastern markets.
In addition to strategic launches of the mJams service, other Mobimedia International products in the roll-out pipeline include other highly successful video on demand services, social and chat Apps, a mobile game platform, e-commerce and loyalty Apps, as well as its managed storefront and App Store solutions.
Ooredoo is a leading international communications company delivering mobile, fixed, broadband internet and corporate managed services tailored to the needs of consumers and businesses across markets in the Middle East, North Africa and Southeast Asia. As a community-focused company, Ooredoo is guided by its vision of enriching people’s lives and its belief that it can stimulate human growth by leveraging communications to help people achieve their full potential. Ooredoo has a presence in markets such as Qatar, Kuwait, Oman, Algeria, Tunisia, Iraq, Palestine, the Maldives, Myanmar and Indonesia. The company was named “Most Innovative Company of the Year – MEA Region” at the 2015 International Business Awards.
The company reported revenues of USD 8.8 billion in 2015 and had a consolidated global customer base of 117 million customers as of 31 December 2015. Ooredoo’s shares are listed on the Qatar Stock Exchange and the Abu Dhabi Securities Exchange.
About Mobimedia International
We’re a team of technology, creative and consumer experts with a mission to help carriers deliver captivating content and campaigns to millions of mobile customers around the globe.
We’ve partnered with large and small corporations, international and local, developing technology and content that maximises return on network investment for telcos, and connects people to a purpose for brands.
We entertain, engage, inform and innovate through mobile. Whether it’s accelerating revenue through non smart phone services, increasing engagement with competitions, games and streaming services or bespoke m-commerce platforms, we’re here to help telecommunication carriers increase their share of screen time in the global mobile market.
With offices in Australia, Pacific, Cambodia, Myanmar, India, Bangladesh, Sri Lanka, Senegal, Bolivia and Singapore, our team has partnered with telecommunication carriers, NGOs, broadcasters and sovereign governments to optimise revenue, build brands, improve health, stream content and engage vast audiences across the globe.