VAC6779 - Project Manager BTL Marketing (6 months)

  • Field: Marketing & Communications
  • Contract Type: Consultant
  • Location: Qatar - Doha
  • Closing Date: 2017-08-01 12:00:00

Job Role:

Role and Context

We are a successfully growing BTL promotional marketing activities and seek for a strong “Project Manager BTL Marketing” to support our team and the Ooredoo Group to improve the growth of Digital services (Music, Video, Games etc.) in our regions.

Role Accountabilities

  • Drafting best practice and guidelines and educating the teams on how to undertake effective BTL marketing activities
  • Able to provide clear projections for revenue potential and designing KPIs and assisting Group on how to effectively measure the outcomes
  • Leading and driving digital services activities in our markets, developing appropriate BTL strategy by exploring conventional and non- conventional media channels
  • Bring out of the box and innovative ideas to enhance the brand value
  • Design & Implement BTL media campaigns as per business needs
  • Develop clear understanding of branding objectives and thereby make branding a strategic business partner
  • Creating brand salience and building imagery of brand to support the marketing activities.


Experience and Qualifications

  • Have in depth knowledge of SEO, Google Adwords, Facebook advert
  • Bachelor degree
  • 5 or more years of practical experience in practical BTL marketing
  • Has marketing experience in the mobile phone industry, with a telecom operator, or a retailer
  • Proven skills in customer and consumer insight driven decision making
  • Experience and international knowledge in a project management capacity, including all aspects of process development and execution
  • Exceptional verbal communication, incredible demonstration skills and brilliant at PowerPoint
  • Proven skills in customer and consumer insight driven decision making

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