VAC6611 - Director - Business Services

  • Field: Marketing & Communications
  • Contract Type: Full Time - Permanent
  • Location: Qatar - Doha
  • Closing Date: 2017-06-30 12:00:00

Job Role:

Role Overview

Ooredoo Group has a growing B2B business of more than QAR 5bn in revenues. There are approximately 9mn Large, SME and SOHO companies on its footprint. Consequently, Ooredoo Group has made a strategic commitment to further grow and develop its B2B business across its operating markets. Critical to this strategy is the development of a leading portfolio of products and services that we sell to our business customers in the countries where we operate.

 

The Director - Business Services will support this through the provision of industry expertise in developing and deploying telecommunications and ICT products for the Enterprise/B2B market covering all segments from MNC to corporate to SME to SOHO.

The purpose of this role is to own, set and lead the B2B Strategy for Products & Services for the Ooredoo Group :

  • Set Group B2B revenue Targets 

  • Develop the product roadmap for mobile, fixed and ICT

  • Develop advanced communication services especially in the areas of Fixed, ICT, Managed services, m2m/IoT and other convergence services

  • Get consensus of the strategy from the operating companies

  • Get buy-in of the Product & Marketing Strategy from Group Management Committee(GMC) & Group Leadership Team (GLT) 

  • Finalise and get agreement from Opcos on the annual operating business plan

  • Drive the execution of the Strategy and the operating plan through a performance management process

  • Track and monitor monthly and quarterly performance

  • Highlight & escalate potential gaps to the Opco CEOs, Group CXOs/CEO/Boards whenever required

  • Build a preference for Ooredoo B2B solutions in all operating markets

Core Responsibilities

Strategy

  • Lead the development of the Business Marketing and Product Strategy for Ooredoo Group (with the head of marketing and  the commercial leadership team)
  • Monitor global and regional commercial trends: capture and share business  marketing best practices
  • Drive and support (together with the head of marketing and OG Technology) the development of the techno strategy to support the business marketing and product strategy and commercial objectives
  • If requested, guide OpCos on capability and organisation development – e.g. org design, recruitment support, training, processes, tools, etc.
  • Define KPIs to monitor progress and measure performance and agree on bridge plans to drive growth
  • Agree Opcos strategic and operating marketing plans, based on market potential, and target market share

Performance Management

  • Drive and support the process of setting and monitoring key KPIs in OpCos in support of agreed commercial strategies as related to the Business segment
  • Support Commercial Planning function through review and validation of OpCo business and commercial plans as related to Business segment
  • Support and review OpCo commercial business cases for business investments, products, services, offers partnerships etc and ensure alignment to strategy
  • Act as the functional expert for matters relating to business marketing across OG,

Business Products

  • Definition of product roadmaps and creation of a coherent product portfolio and product development process for the B2B segment
  • Guide OpCos on fixed services portfolio expansion across the Group in line with Group and OpCo Strategy
  • Development of advanced communication services especially in the areas of cloud, m2m/IoT and other related ICT services
  • Deliver meaningful and measurable impact in the operating companies with impact on the Group and companies KPIs:  Market share, EBITDA, revenue
  • Increase in B2B revenue in specific countries and across the group, in particular for SMEs. 
  • Launch of B2B products in operating markets, to time and budget in particular for Soho& SME customers.
  • Utilisation of CVM metrics in B2B sales, serving and management processes.
  • Consistency of Operating Company marketing of group wide B2B products and services.

Experience & Knowledge

  • Minimum 15 years of working Experience at least 5 of which should be at a senior level within a telecommunications company preferably at Group level.

  • Direct experience managing telecommunications product and service development teams.

  • Direct experience managing a portfolio of products in both mobile and fixed line and coordinating deployment across multiple geographies.

  • A track record of developing market leading products, especially for the SME and Soho market segments which are strongly represented in our markets.  Significant experience of developing Product and Marketing Strategies at Group level within a telecommunications environment

  • Direct experience in B2B Marketing, ideally in the mobile industry or as a second preference fixed line telecommunications/IT.

  • Full knowledge of digital marketing channels and programmes for demand generation.

  • Strong technology literacy in all elements of mobile voice and data, fixed voice and data, Hosting/Cloud Services and Unified Communications.

  • Strong consultative and influencing skills are essential for success in the role.

  • Significant experience of B2B industry analysts and experience working with them.

  • Strong track record of people leadership and working in a Group/Operating Company matrix.

  • Experience in emerging markets and MENA is important.

Qualifications

  • Bachelor’s Degree   or equivalent in Marketing or Technology or similar
  • MBA would be an added advantage
  • Fluent in English – Arabic or French a distinct advantage


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